Superior Non-Alcoholic Wines
Why Offer No/Low Alcohol Drinks?
The no/low alcohol category is reshaping the beverage industry, driven by changing consumer preferences and a growing focus on health and wellness. As a trade customer, embracing this shift offers a significant opportunity to enhance your menu, attract new customers, and increase profitability.
A Growing Market with Massive Potential ›
The no/low alcohol category is estimated to have grown by 31% by 2024 to reach $20bn worldwide and continue to show similar future growth.
This growth is fueled by:
- Changing Consumer Habits: 1 in 4 adults in the UK identify as non-drinkers.
- Generational Trends: 38% of adults under 35 don’t drink alcohol
- Health and Wellness Focus: 75% of consumers are actively moderating their alcohol consumption.
What this means for you: Offering no/low alcohol options positions your venue at the forefront of this trend, ensuring you cater to a wider customer base.
Meet the Needs of the Moderation Generation ›
Today’s customers want choice and inclusivity. By offering no/low alcohol drinks, you:
- Enhance Guest Experience: Non-drinkers and moderate drinkers feel valued, leading to higher satisfaction and repeat visits.
- Capture Health-Conscious Consumers: Low-calorie, alcohol-free options appeal to customers seeking healthier alternatives.
- Encourage Daytime Trade: Non-alcoholic drinks are ideal for lunch meetings, brunches, and other daytime occasions.
The Financial Benefits of No/Low Alcohol ›
1. Increased Customer Visits
- 1 in 3 visits to pubs/bars/restaurants in the UK do not involve drinking alcohol
- It’s estimated that an additional 123 million visits per year to on-trade establishments in the UK would be the result of offering high quality no and low alcohol options
2. Higher Revenue Opportunities
- When patrons opt for water or coke instead of engaging with your no/low alcohol selection, a significant revenue opportunity is missed. In the UK alone, this equates to a potential annual loss of £800 million for the hospitality industry
- No/low alcohol drinks often have similar price points and profit margins as traditional alcoholic beverages.
- Catering to non-drinkers enhances group sales, as inclusive offerings encourage larger groups to visit your venue.
3. Future-Proofing Your Business
- As the demand for no/low alcohol grows, early adopters will stand out as industry leaders, building loyalty and long-term success.
Why Offer BOLLE?
It is imperative in no and low alcohol drinks that you choose the brands carefully. As a young industry, there are many products of poor quality which, if offered to customers, will create a negative impression and customers will not return.
BOLLE is revolutionising the no/low alcohol category with its range of premium non-alcoholic wines. Here’s how partnering with BOLLE benefits your business:
Innovative Products ›
BOLLE is the only non-alcoholic wine globally to undergo a secondary fermentation, delivering unmatched flavour and complexity. 95% of tasters cannot tell it is non-alcoholic.
Premium Appeal ›
Our wines elevate your menu, ensuring your offerings stand out and can be offered at a premium price.
Marketing and Sales Support for Success ›
- Free training for your staff
- Free social media marketing
- Free bottles for customer tasting events
- Large library of high resolution images for web site, menu etc
- Tasting notes
- Support from Masters of Wine and Master Sommeliers
- Assistance to write the menu
- Co-branded marketing materials
Easy and fast ordering, flexible terms ›
- Net-30 invoice
- Order via email, no complicated account set up
- Payment via bank transfer or credit card
- Products shipped next business day, 24 hour delivery in UK
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