BOLLE, the pioneering producer redefining the standards of non-alcoholic winemaking, has secured a major US listing with Total Wine & More, the largest alcohol retailer in the United States.
The listing includes BOLLE's alcohol-free sparkling wines - Sparkling Blanc de Blancs and Sparkling Rosé - launching across 160 stores in California, Texas and Florida, with a standard retail price of $39.99.
This milestone marks a significant step in BOLLE's international growth and reflects increasing demand in the US for non-alcoholic wines that deliver quality, structure and a premium drinking experience.
With its scale and influence, Total Wine & More's decision to list BOLLE represents a clear recognition of the brand's leadership in non-alcoholic wine and its uncompromising approach to winemaking.
BOLLE stands apart as the world's only twice-fermented non-alcoholic wine, produced using a patent-pending process that delivers genuine structure, complexity and mouthfeel without added sugar, flavourings or aromas. Rather than relying on adjustments after alcohol removal, BOLLE is built through fermentation applying fine winemaking principles more commonly associated with Champagne and premium sparkling wine and setting a new benchmark for non-alcoholic wine globally.
Gary Read, CEO of BOLLE, commented:
"This is a hugely important moment for BOLLE and for our growth in the US. Total Wine & More is an incredibly influential retailer, and their decision to list us at scale is a strong endorsement of the quality and integrity behind how our wines are made.
At BOLLE, we're not following a trend we're applying the principles of fine winemaking to create something new. We believe moderation should never mean compromise, and that non-alcoholic wine should deliver the same depth, structure and experience as traditional wine."
The launch across California, Texas and Florida places BOLLE in some of the most dynamic and influential wine markets in the US, bringing its premium non-alcoholic sparkling wines to a broad and engaged consumer base.